After a long, tedious night of studying, students rush over to grab their morning cup of coffee.
Humber students can be found through the halls holding a Tim Hortons, Starbucks, Gourmet Express hot cup running to make their class on time.
However, within recent weeks, student social media accounts have been flooded with Starbucks advertisements announcing the chain’s newest Unicorn drink, promised to give sweet and sour taste buds a roller-coaster ride.
Starbucks has claimed rapid sales of the beverage based purely on social media advertisement. When scrolling through Facebook, Instagram, and even Google, the bright blue and pink colours of that Unicorn drink catch the eye immediately.
The unique experience the drink promises has enticed people so much that they avoid the fact that it contains a whopping 35 grams of sugar, comparable to three Snickers bars.
“I know how unhealthy the drink must be,” said Shulamit Jourard, a fourth-year Social Work student at University of Guelph-Humber, “but I know I am still going to get it. With all the hype that has been going on with it and continues to, it just is one of those must haves.”
The Unicorn drink is available in three sizes and the sugar intakes increases with each size. It has a burst of mango flavouring, with an intensely sour, tangy twist which could leave purchasers either running to the bathroom or craving more.
“I could only have one sip,” says Rebecca Kogon, a second year Masters of Teaching at University of Toronto student. “It was way too sweet for me. I am happy I tried it because it has been all over my feed, but it could not have any more than a sip.”
Students and other customers who are normally conscious of their food and sugar intake seem to be putting that to the side for this special and limited time edition drink. A unique promise of flavouring that has never been brought to the market before and is only around for a set amount of time is a familiar Starbucks tactic. And it appears to be working for the Unicorn.
“I liked it. I had to share it with my nephew but I still thoroughly enjoyed it,” says Sarah Kohanzedah, third year Linguistics student at McMaster University in Hamilton. “I am happy I finally am able to say I tried it.”