Launch of Boost app puts an end to long lines

Advertisements for Boost app outside Starbucks in the LRC (Murissa Barrington) Advertisements for Boost app outside Starbucks in the LRC (Murissa Barrington)

Murissa Barrington


The notoriously long Tim Hortons line-up at Humber College North campus may be a thing of the past thanks to the new Boost app.

Posters and flyers cropping up around Humber promise users of the app the ability to skip long lines at places like Starbucks and Tims in order to get their food or coffee sooner.

“Instead of waiting in line, you essentially just place your order on the app and pick it up at a certain time slot that you wish,” said Alexandra Dereviankina, Boost brand ambassador and fourth-year bachelor of nursing student at North campus.

“What it does is it allows you to go through the menu of available cafes and it allows you to purchase your items through the app,” she said.

Despite being a new concept on campus, line-skipping apps aren’t exactly news. As early as 2014 Reuters reported an advance in technology that allows customers to pre-order food.

Still in its early stages at Humber, there are some improvements to be made. The app currently only takes credit and debit Visa which may deter students who don’t have either.

“As of right now those the only options but we are working to include more ways,” Dereviankina said.

Priya Sharma and Ramanjit Saini, both fourth-year University of Guelph-Humber business students, had just finished using Boost to pick up their orders when they discovered a problem with the app.

“We had an issue today where they didn’t have one of the items… she [Sharma] wanted a steeped tea and they didn’t have that so we had to like order something else and just get it switched there,” Saini said.

“It could (also) use a bit of improvement like change up the interface so it’s not sluggish,” he said.

Despite this, Sharma is still satisfied with how quickly she receives her order now compared to the 20-minute wait she used to do multiple times weekly.

“It’s pretty good, it’s like five minutes, not long. You just come and pick it up,” she said.

Dereviankina is also dispelling a thought, that the popularity of Boost will create new lineups.

“We get asked that so much,” she said. “I don’t think so, because people have the power to choose what time they wish to get their order at.

“So the chances of everyone picking up their order at the same time, it’s not that high,” Dereviankina said.

Henry Gonzalez, third year Bachelor of Nursing student and another Boost brand ambassador, has witnessed lineups of up to 30 minutes and thinks Boost could even help improve students’ grades.

“Not everybody has 30 minutes. Like between our classes there’s five, 10, 15 minutes and it’s not enough time…with the app we just go in and get out…So I feel that this can improve grades if anything because I know when I’m in class, if I don’t have food, I’m [gonna] fall asleep,” he said.